WE FORMULATE DIFFERENTLY

Curly By Nature was born from a personal journey to address a significant gap in hair care. Founder Klerissa, frustrated by the lack of products and support that truly met the needs of curls, coils, and kinks, went above and beyond pursuing her passion to create a solution. Her calling and commitement carried her through blood, sweat and tears over decades to qualify as a cosmetic scientist, master hair care specialist, and experienced stylist all whilst being dedicated to raising her 3 children.

Determined to fill this gap, Klerissa oversees every step of our product development. Unlike others, we don’t outsource our formulations. Instead, we marry our unique hands-on scientific expertise and professional technical experience with our deep cultural understanding. We maintain complete control, conducting on average three years of rigorous research and testing in our own in-house lab and salon before testing externally. Our products are plant-powered, hand-crafted with love, and meticulously designed to ensure the highest quality—never mass-produced.

With Curly By Nature, you can say goodbye to all-day wash routines. Our expertly crafted solutions help you master your wash days in just one hour, transforming your routine into a luxurious, time-saving experience. It’s not just hair care; it’s a celebration of your curls, your culture, and the dedication we pour into every bottle and jar.

WE CELEBRATE AFRO HAIR + THE HAIR PROFESSIONALS

At Curly By Nature, we want you to love the head of hair that grows from you naturally, and that means setting realistic expectations around beauty.

We pledge to avoid terms like frizzy, tame, wild, or excessively curly, as they do not align with positive affirmations or realistic hair goals. We also commit to not use confusing terms like ‘textured hair’ (because isn’t all hair texture?) and especially rejecting alphabet hair typing (e.g., 4c, 4b, 4a) because hair patterns do not define your hair’s health or beauty.

We champion real stylists who have been serving and celebrating afro-textured hair for centuries. Our promise is to educate, highlight and showcase these true professionals, real users, and unretouched hair. Real healthy hair is beautiful hair—period. By promoting this authentic approach, we honour the experts who understand and uplift your unique hair journey.